What is one recommended way to prospect for new clients?

Sending personalized hand-written messages stands out as an effective way to prospect for new clients because it demonstrates thoughtfulness and a personal touch that is often lacking in more automated approaches. Personalized communication helps to establish a genuine connection, signaling to potential clients that they are valued as individuals, rather than just another name on a list. This method can foster trust and rapport, which are essential in building long-term relationships in wealth management.

While options like mass emails and automated social media bots may reach a larger audience quickly, they typically do not create the same level of engagement and can be perceived as impersonal. Similarly, while posting ads in local newspapers can provide visibility, it lacks the targeted approach that personalized messaging offers, often leading to lower conversion rates compared to direct, tailored outreach.